Tactic Games partners with Toys2Market to strengthen UK business

Published on: 7th February 2022

Tactic is looking to grow its account base in the UK and explore more opportunities with independent retailers keen to enhance their board game offering.

Tactic Games UK is pleased to announce a new partnership with toy trade consultants Toys2Market, to support its independent business in the UK.

With a history of creating classic, fun and educational games and puzzles for families across the world for the past 55 years, Tactic has an enviable catalogue of board, card and outdoor games, from its award winning favourites Flags of the World, Alias and Mölkky, to the recently launched Let’s Learn, MasterChef and Crime Scene series. With the majority of games manufactured at its factory in Pori, Finland, Tactic prides itself on its high-class Scandinavian quality and ethical production processes and has an impressive collection of games to offer customers in 2022.

Commenting on the new partnership, Phil O’nion, Tactic Games UK sales manager, said: “We are looking forward to working with Toys2market to grow our account base in the UK and explore more opportunities with independent retailers who are keen to enhance their board game choice for consumers. Our game developers have been working hard over the last 12 months to deliver new innovation in the ever-popular board game category, most notably from our Gamestorm Studio partners, the masterminds behind EscapeRun Alcatraz 2034, winner of a Toy Fair Hero Toy accolade. The full Tactic catalogue will be available via Toys2Market and we’re excited to see where our collaboration leads.”

James Triptree, managing director of Toys2Market, added: “We were delighted with the reaction to the Tactic range at Toy Fair last month and impressed by the variety of new games launching this year. The team in Finland has designed some really strong games to sit alongside its classics, and the new thriller EscapeRun Alcatraz 2034 is certainly getting everyone talking. We’re booking appointments now to present Tactic’s fantastic games and puzzles and are looking forward to a busy year ahead.”

Independent buyers and customers interested in stocking Tactic’s games are invited to contact James on or 07747 024391.


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