Tactic Games has announced the appointment of Thomas Randrup as country manager UK and Ireland, effective from 1st March.

Thomas joins the Tactic UK team to spearhead the Sales and Marketing operation and oversee the strategy for growth in the UK market for its catalogue of Finnish made board games, puzzles, outdoor games and toys, including the internationally acclaimed Alias and Mölkky. He brings more than 20 years’ experience to the newly created role, most recently as managing director at Schleich UK and Ireland, and will work closely with the Tactic executive management in Pori, Finland to grow Tactic’s business and retail partnerships.

Commenting on his new position, Thomas said: “When the opportunity to join Tactic arose, I knew immediately that with my skill set and strong track record for delivering sustainable and profitable growth, this was the right company for me to come into and make a difference. With my Nordic roots, I also believe this is an excellent fit for both parties, and having just returned from a few days in Pori discussing our vision and plans, I am excited about the challenge ahead and keen to get underway. There is great potential in the UK and Ireland to bring Tactic’s portfolio of quality, sustainable and ecological games to a wider market and put the company back on the map where it belongs.”

Lauri Nieminen, CEO of Tactic Games, commented: “We would like to extend a warm welcome to Thomas as he becomes part of the Tactic family and we look forward to building a rewarding partnership where the UK business thrives under his leadership.  At the start of the year, we began looking for an industry professional to elevate Tactic to the next level, and we believe Thomas is the ideal person to shape the future of our games company in the UK over the coming years.”

Thomas can be contacted via email at thomas.randrup@tactic.net and by phone +44 (0)7595 048770.