Taf Toys land in Boots UK stores

Published on: 13th February 2019

The introduction of a line of products in Boots UK stores follows a successful launch with Boots online in September 2018.

A number of Taf Toys items are now available in-store including the Play & Kick In-Car Activity Centre, Cheerful Cloud Rattle, Mini-Moon Rattle, Cheeky Chick Rattle and the Watermelon Sunshade. RRPs range from £5.99 to £32.99.

The Boots listings follow a number of other retail wins for the brand, which is distributed by Halilit, including the recent launches of Taf Toys, Edushape and Halilit musical instruments in Dunelm.

Managing director of Halilit, Judith Stark, said: “We’re delighted that Taf Toys are now stocked in Boots stores. As the UK’s largest pharmacy-led health and beauty chain, it makes so much sense for Taf Toys to be a part of the baby range currently available.”

The Taf Toys brand is going from strength-to-strength and over the last 18 months the company has seen demand grow with customers, celebrities and influencers.

An ‘Easier Parenting’ ethos is at the core of all Taf Toys products, which the company believes is a real success. Judith added: “We truly believe in the Taf Toys Easier Parenting philosophy and we’re proud of the research, design and development that go into all Taf Toys products.”

A wide selection of Taf Toys products are listed on the Boots website including the Developmental Pillow, Musical Newborn Cosy Gym, North Pole Four Seasons Mat, Laptoy Activity Centre, North Pole Feet Fun Car Toy in addition to several Halilit musical instruments gift sets.


Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event


Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World