In addition to the latest news and opinions from across the industry, the March issue of Toy World includes features on Outdoor Toys, Science & Nature Toys, and Action Vehicles.

The 124-page March issue of Toy World is out now, and can be read both in print and online.

In this issue, we pay homage to cover star Playmobil, which celebrates its 50th anniversary in 2024. Head of Marketing Jamie Dickinson takes us from the company’s early days to its plans for the future, as readers are invited to ‘Join the party!’ and get involved in the company’s celebrations.

Playmobil isn’t the only one celebrating an anniversary this year, with the multi-award-winning Toys & Games industry PR agency Playtime PR turning 10. Lesley Singleton, founder & CEO of Playtime PR, tells Toy World how the communications industry has changed over the years, the achievements she’s most proud of, and why she’s keen to keep making lives more playful.

In February, Rachael Simpson-Jones, Toy World’s resident natural history geek and lover of all things taxidermy, was invited for a behind-the-scenes tour of the Natural History Museum with its senior licensing manager, Emma Russell, to find out more about its push into the kids’ licensed toys and games space with the support of partners including Galt and Tonies.

Rachael also spoke to Johnny Taylor, chief creative officer at Toikido, about why kids and adults alike will be seeking out PeaKeeBoo content when it arrives later this year. This animated series leans into the charm of the classic childhood game, with its unique visuals and celeb narrator making it one to watch in the competitive pre-school space.

Elsewhere, the team team looks back on show season with reviews of London Toy Fair and Spielwarenmesse 2024, before turning its attentions to this month’s major category features: Outdoor Toys, Science & Nature Toys, and Action Vehicles. Each feature opens with a deep dive into the respective sectors, with expert comment from leading suppliers such as MV Sports, Little Tikes, Brainstorm Toys, Learning Resources, Mattel and Bruder.

On top of all this, the issue also brings readers the latest news and opinion pieces from regular expert contributors including Jon Chambers from Generation Media, Stephen Barnes from Toy Barnhaus, Rory Partis from Circana, and Rick Derr from Learning Express, as well as our popular Talking Shop feature, in which indie retailers share their thoughts on London Toy Fair.

To read the March issue of Toy World, click here.

Don’t forget, the team is now well and truly stuck into preparation for the April issue of Toy World, but readers can still be involved if they act quickly. The deadline for editorial is 1st March (but can be extended at the team’s discretion), while the deadline for adverts will be 14th March.

For further information regarding editorial opportunities in the April issue, or to take part in our Talking Shop feature, please contact: