The May issue of Toy World is out now

Published on: 3rd May 2022

The biggest-ever May edition of Toy World contains all the latest news and product information, as well as the largest Toymaster preview anywhere.

The 198-page May issue of Toy World is out now and available to read online. It’s the biggest May issue the Toy World team has ever published and contains in-depth category features on Dolls & Collectibles. The May edition also contains the largest preview of the Toymaster May Show anywhere – more than 50 pages detailing what will be on show, what makes it such an unmissable event, and how leading suppliers are supporting the indie retail sector this year. The Toy World team will be out in force at the show, so if you want to chat with any of us, please do drop us a line.

Assistant editor Sam Giltrow spoke with Adam Higginson, Playmobil’s display assistant, on the importance of window displays and his two decades of experience bringing the toy company’s products to life. Publisher John Baulch interviewed Chris Lohmeyer, managing director at DKB Toys & Distribution, about the imminent return of Crazy Aarons to the marketplace and what lies ahead for the remainder of 2022, and editor Rachael Simpson-Jones found out all about Character Options’ new launch, GooZonians, from marketing director Mark Hunt. In addition, Manuel Diaz Ballarin and Alex Prieto tell Toy World about about the specialist toy design agency Toy Zone, and why toy companies should consider a partnership with it for future product and entertainment launches.

The May edition of Toy World has long had a strong focus on licensing, and this issue is no exception. In addition to a preview of the Vegas Licensing Expo, complete with a Q&A with Anna Knight, SVP of the Global Licensing Group, Rachael Simpson-Jones caught up with the husband and wife team behind HoloToyz, Kate Scott and Declan Fahy, to discuss the company’s latest licensing partnerships and what they bring to the company’s innovative – and ever-expanding – portfolio. We’ve also put together a 28-page feature on Character Licensed Merchandise, detailing the latest licensed toys, games and kids’ products arriving at retail this year.

The ICTI Ethical Toy Program has also outlined its new Environmental Assessment Program, designed to help the global toy industry achieve its environmental ambitions, in an exclusive article, and Asha Bhalsod of Etopia Consultancy explores the real costs involved in serving Amazon in her Viewpoint article.

The May issue also includes regular features such as Talking Shop, NPD Insight and Allegedly, plus a carefully curated selection of the latest news from the toy industry.

Read the May issue of Toy World online here.

Work is already underway on our June Issue, which will include category features on Arts & Crafts (Creative Play), Wheeled Toys, Infant Toys, and Action Figures & Collectibles.

For further information regarding editorial opportunities contact Rachael Simpson-Jones, editor, or Samantha Giltrow, assistant editor, on

To find out more about advertising opportunities, contact Mark Austin, sales director,



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