The Toy Association assures trade Toy Fair New York remains a “go”

Published on: 6th January 2022

The Toy Association says it expects to safely host Toy Fair New York at the Javits Center from February 19th-22nd.

“Hundreds of small and midsize toy & play companies, entrepreneurs, and inventors across North America depend on Toy Fair New York for access to the market and new opportunities,” said Steve Pasierb, president & CEO of The Toy Association. “Many have been looking to the 2022 show to help their businesses recover from the negative impacts of the past two years of the pandemic. While international attendance will be down, and some major players do not plan to be present, Toy Fair New York is still set for the second half of February.”

To ensure the health and safety of all Toy Fair attendees, New York City’s strict indoor activity guidelines and the Javits Center’s own policy requiring proof of vaccination for admission to events will be rigorously enforced. All who enter Toy Fair will be required to wear masks.

Steve added: “Our steadfast requirement for proof of vaccination and mask wearing was seen as somewhat controversial last spring, but today provides confidence that all health and safety standards are in place.”

The Toy Association says that Javits Center, now operating at 100% capacity, allows for social distance and is among the safest venues in the country, having received the Global Biorisk Advisory Council (GBAC) accreditation. With the installation of hospital-grade High Efficiency Particulate Air (HEPA) filters, the entire volume of air within the building is completely changed five times per day. Toy Fair New York has been planned from the onset with wider aisles as part of its health and safety preparations.

“Our industry is one of creativity, human connection and collaboration, which is something we all desperately need and want – and something Toy Fair uniquely provides,” said Steve. “Toy Fair and the Javits Center have the standards and practices in place to deliver a safe environment to gather in person, meet with customers and friends, conduct business and enjoy networking. With these tools in place, the industry has the opportunity to utilize them.”

The Toy Association also thanked everyone in the toy and play community for their patience and concern as the situation is closely monitored and promised to give the industry a further status announcement no later than Wednesday, January 12th.

More information on Toy Fair New York can be found here.


Friday Blog

Community spirit…it’s the Friday Blog!

Mattel promotes Sanjay Luthra to executive VP and MD for EMEA

Moonbug names Just Play as master toy licensee for raft of hit properties

Yoto cooks up new audio baking collection with GBBO winner

Hasbro named in 100 Best Corporate Citizens List for 11th year

Barbie joins Rubies’ licensed costume portfolio

The Noble Collection celebrates E.T.’s 40th anniversary with special range

Accolades aplenty at Toymaster Awards Dinner

BTHA presents six Golden Teddy Awards

A.B. Gee launches 2022 Mattel Autumn/Winter catalogue