LICENSING NEWS

Thinkway builds on 2018 growth by ramping up exposure

Published on: 22nd February 2019

The #ImAThinkingToy 2018 hashtag reached 4th position in the UK Trend Charts with over 22m impressions.

Thinkway Toys, master toy partner for the Toy Story franchise since the first movie aired back in 1995, will follow the success of last year’s #ImAThinkingToy campaign by partnering with some big name influencers for 2019 to deliver an even bigger engagement drive.

This year will see the company’s biggest push to date across all key media channels, platforms, PR, stunt events and innovations in digital reach.

In addition to TV support throughout the year, which is set to boost sales for its key movie replica 12” action figures, Thinkway will be participating in the Christmas in July Festival, the UK’s leading retail festival for the media. Trusted by 130 leading brands and retailers, as well as 55 PR agencies, the event is attended by 1,000 media representatives.

Darren Garnham, from MTW Toys, which distributes for Thinkway Toys in the UK, commented: “As master toy partner, when consumers think Toy Story they will think Thinkway.”

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