Tickets now available for Spielwarenmesse 2022

Published on: 29th October 2021

Spielwarenmesse is back, and will be opening its doors again at last from 2nd to 6th February 2022 after a one-year absence.

Visitors to the upcoming Spielwarenmesse trade fair will be able to secure tickets from 17th November, the organiser has announced.

Ticketholders can expect to find the perfect combination of trends and innovations, and well as networking opportunities and toy expertise, with over 1,700 exhibitors already registered to present their products and unveil their newest launches.

Day tickets for the specialist retail trade are available online only (there will be no on-site box office at this show) by clicking here, and can then be accessed at any time via a smartphone. Each ticket is also valid on all public transport services in tariff zones 100/200 (Nuremberg, Fürth, and Stein). Further information on all other admission-related matters can be found on the Spielwarenmesse website.

In addition, from mid-January, the ticket also enables access to the show’s new platform, Spielwarenmesse Digital. The platform offers assistance to retailers preparing for their visit to the fair, providing targeted searches for companies and product groups, as well as helping to manage contacts and arrange meetings – whether virtual or in person at the fair itself.

Spielwarenmesse’s new Fit For Fair online sessions can also help ensure both a successful visit and follow-up. From November onwards, short informative videos will be available in English and German, on topics including the special shows, the Spielwarenmesse Digital platform and other services at the world’s leading fair. All the important information can be found at the website

The Spielwarenmesse ToyAcademy will also be offering visitors a first-look at the show via online sessions. American toy expert Reyne Rice will be kicking things off by speaking on the subject of ‘Top trending toy topics’. This presentation will be available in English from 17th November.

Visitors to the in-person event, meanwhile, can look forward to seeing familiar special and activity areas, such as the Toy Business Forum, as well as new themed worlds. In the StartupArea, for example, both young German companies and international start-ups will be presenting their innovations and product ideas. Service providers for retail and industry will also be getting their own exhibition area for the first time, with the Service Providers’ Area.

Additional highlights of the 72nd Spielwarenmesse can be found here.


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