NEWS

Toikido launches first Smighties toys with NFTs

Published on: 8th September 2021

Partnership with Reality Gaming Group and Herotainment will see Smighties toys, figurines and merchandise launch, along with NFT digital collectibles.

Toikido has secured global rights from Reality Gaming Group and Herotainment to create high quality, officially licensed Smighties toys and merchandise bundled with NFT collectibles, bringing the world of physical toys and NFTs together for the first time at Smighties-Universe.com.

The partnership represents Toikido’s entry into the world of NFTs, with the Smighties toys available globally from April 2022 at major retailers.

Darran Garnham, founder & CEO at Toikido, said: “The expansion of digital IP into physical products is a key focus for Toikido. It’s something I have been close to throughout my career, from Pokémon and Yu-Gi-Oh! through to Moshi Monsters and more recently Among Us. We have been following the NFT space closely for some time and believe it will shape innovation in gaming, entertainment, sport, trading and collectability, and more in the coming years. The teams at Herotainment and Reality Gaming Group have put together a vibrant and very collectible IP which is going to be great fun to bring to life.”

Each Smighties toy will come bundled with a QR code directing its owner to the online portal for Smighties-Universe, a blockchain-fueled experience where fans can collect digital versions of their favourite Smighties characters. Owners of Toikido’s Smighties toys will be able to claim a free NFT based on one of the hundreds of adorable and quirky Smighties-Universe characters.

Each character in the Smighties-Universe is tokenised into a Non-Fungible Token (NFT), which means it is secured and protected on the blockchain, providing documented ownership indefinitely. Smighties are 100% owned by collectors.

Smighties-Universe digital collectibles are one-of-a-kind and cannot be copied, which makes them scarce and potentially valuable. There are over 136 unique characters to collect, with different attributes, powers and strengths. Each Smighty can also be categorized by its element and rarity, including Epic ones. Smighties NFTs are available to purchase now at https://smighties-universe.com.

Tony Pearce, co-founder at Reality Gaming Group, said: “We’re delighted to have partnered with Toikido to bring the worlds of toys and NFTs together for the first time. Toikido has made a name for itself as a forward-thinking, innovative player in the toys space and we’re sure fans of Smighties will be excited to own both a plush version of their favourite characters and a rare Smighties Universe digital collectible NFT.”

Wade Teman, co-founder of Herotainment, added: “Smighties fans have been clamouring for toys and we are thrilled to be partnering with Toikido to bring our beloved characters to collectors around the world. Combining physical Smighties toys with digital NFTs is a first, and unique, way for collectors to have permanent ownership of their favourite Smighties.”

Toikido’s initial Smighties product line-up will include plush, collectibles and trading cards. It will then expand into other core categories globally.

Smighties-Universe is developed and published by Reality Gaming Group in partnership with New York-based entertainment company Herotainment.

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