Tomy launches Rizmo worldwide

Published on: 16th September 2019

Rizmo is an ‘evolving toy’ that listens, learns, remembers and grows both in play value and physical form.

Tomy’s decades of experience, and its track record for success in plush and robotics, have resulted in the interactive creature Rizmo. Over the last few months, the toy has been previewed by popular YouTube influencers and industry experts, and recently won Best Toy in the Variety toy category at the Tokyo Christmas Toy Trade Show. Its reception to date indicates that Rizmo will be highly sought-after for the holiday season across the globe.

Rizmo, whose name comes from ‘Rhythm Monster’, is ready to play right out of the box. As kids interact, cuddle, sing and play with Rizmo they’ll experience its evolution from cute baby to playful kid and, ultimately, to the fun, music-loving Rizmo. Once Rizmo fully evolves, additional play modes and more advanced interactive features guarantee never-ending play.

“Tomy is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” explained Pete Henseler, president of Tomy International. “We have identified a unique play pattern that differentiates Rizmo from the competition, with the first-ever toy that truly evolves.” Pete went on to say that Rizmo combines the most popular toy trends – music, virtual pets and interactive plush – into one incredibly robust product.

Rizmo starts out with five play modes, including Rolling Rhythms and Record Songs; children can sing to Rizmo and it will sing the same song back. Rock-a-Bye Rizmo mode will help put it to sleep, and, when Rizmo is fully evolved, there are two additional play modes to discover.

Children can choose from three different Rizmo colours including Berry, Aqua and Snow, each of which feature a specific musical style such as Pop Star, Hip-Hop Star, Rock Star and Electro Star. Although kids can select their favourite colour Rizmo, the musical theme selected is a surprise until Rizmo is fully evolved.


L.O.L. Surprise! celebrates L.O.L. Day with fans across the UK

CMA investigates Amazon UK over listings practices

Bandai UK welcomes new commercial manager

Treasures of Wetherby goes up for sale

Rainbow and Flair partner on Pinocchio and Friends

Exclusive: Spotlight on Dress-up & Role Play

My Top Trumps pledges support for women’s and girl’s grassroots football

Spin Master’s Tech Deck announces return as official partner of NASS

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign