Stink Bomz is the brand new collectible plush range from Tomy that appeals to children who love grotesque traits, smells and sounds.

The new line launches in October and features ten characters.

Tomy knows that gross fun toilet humour continues to be very popular. Stink Bomz will mainly be targeted at boys aged 3+ and launches with eight main characters and two special ones, each featuring unique colours, dedicated scents and three naughty sounds. The range will also appeal to consumers for its collectibilty factor and affordable price point.

To support the launch Tomy will be executing a targeted media and influencer gifting campaign. Leading influencers including YouTuber stars and children’s magazines will receive exclusive Stink Bomz gifts featuring the full collection and will be encouraged to share their thoughts using the hashtag #jointhefarty.

Tomy has also created a series of hilarious promotional teaser videos. Content reveals the cheeky personality of each character and can be viewed across the Tomy YouTube page.

At retail, shoppers can expect fun packaging as well as engaging merchandising solutions, including counter holders and free-standing display units.