NEWS

Toy Fair partners with KidsOut for fifth year

Published on: 5th November 2019

KidsOut has set up a new scheme – Safe House Toy Box – which has seen its outreach expand over 20%.

Volunteers show the toys and games donated by generous exhibitors at the 2019 London Toy Fair.

KidsOut works with Women’s Aid Federation refuges across the UK, providing support, positive experiences and toys to vulnerable children who have escaped domestic abuse.

For the fifth year, KidsOut will run the Trolley Dash donation drive on the last day of the Toy Fair. Last year’s show saw over 60 volunteers take to the show floor with empty shopping trolleys, collecting more than 4,000 toys kindly donated by exhibiting companies.

The toys collected at Toy Fair play a major role in KidsOut’s toy outreach programmes throughout the year. Supported by the huge collection from the Trolley Dash 2019, the charity was able to launch a brand-new service this year – the Safe House Toy Box scheme. Safe House Toy Box has delivered toy boxes to more than 600 children in outreach and safe houses this year to date, increasing the charity’s outreach by 20%. The service is an extension to the charity’s existing Toy Box initiative, which distributes thousands of toy boxes to children in Women’s Aid refuges across the country. Both schemes combined have reached more than 3,000 children so far this year.

“KidsOut strives to bring fun and happiness to as many vulnerable young people as possible. Support from the toy industry through events like Toy Fair is essential in aiding KidsOut to expand its services and reach even more disadvantaged children around the UK,” said Gordon Moulds CBE DL, KidsOut CEO.

“We are always overwhelmed by the generosity and support from our exhibiting companies at Toy Fair,” commented Majen Immink, director of Fairs and Special Events. “Thank you again for helping us to support this incredible charity, and its important work.”

Toy Fair takes place at Olympia, London from 21st-23rd January 2020. To register for a free pass to the show simply visit www.toyfair.co.uk.

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