Visitors to the Toy Fair website can view a snapshot of product info from companies who were scheduled to exhibit this year.

With the wellbeing of exhibitors, visitors, staff and contractors of paramount importance to the show organisers at the BTHA, Toy Fair 2021 will not take place this year.

The UK’s largest dedicated toy, game and hobby trade show, which traditionally takes place annually at the end of January at Olympia London, would have been in full swing this week. Although there is no physical show at Olympia this year, the organiser has instead provided an extended exhibitor listing on the Toy Fair website, for would be visitors of the show to look at companies that would have exhibited, in a handy online format. Many of the over 270 companies, from start-ups in the Greenhouse area to major household name toy companies, have taken the opportunity to provide information to retailers, buyers, media and the wider industry.

The BTHA told Toy World: “We are very disappointed not to be hosting the industry at the annual Toy Fair this week and send our best wishes to everyone at this difficult time. We look forward to seeing everyone again and welcoming you back in 2022. We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years. We express our thanks to our exhibitors for their patience and understanding and for the support of the wider industry, and are very much looking forward to a big return in 2022 from 25th – 27th Januuary.”

Companies who were scheduled to exhibit at Toy Fair 2021 have completed extended profile listings on the Toy Fair website, offering would-be visitors a snapshot of product information along with company contact details.

Please click here to view the full listing.

For any Toy Fair queries please contact Majen@btha.co.uk or Rebecca@btha.co.uk