Toy Industries of Europe to award toy makers for societal impact

Published on: 30th January 2020

The first Play for Change Awards will celebrate toy makers that improve the future for children and the planet.

Toy Industries of Europe (TIE) has announced the Play for Change Awards, to recognise toy makers that impact the planet and children’s lives in positive and inspirational ways. The awards will focus on environmental, societal and educational challenges with three categories: Sustainability, Empowerment, and Future Skills. The Play for Change Awards is seeking entries from forward thinking products, as well as corporate initiatives that help kids confidently navigate the world around them in ways that show respect for themselves, for others and for the planet.

Chairman of the TIE Board and MD EMEA at Mattel, Sanjay Luthra, said: “The awards will champion the products and initiatives of forward-looking manufacturers throughout Europe and will highlight how toy companies – no matter what size – are behaving like leaders, thinking beyond the product itself and towards the impact their company has on the planet and kids’ futures.”

The awards jury brings together judges with proven expertise in the three categories and will be chaired by John Baulch, publisher of Toy World Magazine, who sees the awards as a future driver of industry innovation. “By rewarding companies for their efforts to help kids and to improve society, these awards will help raise the bar even higher across the toy industry,” he commented.

Entries of all sizes, from across Europe, that have a positive impact, will be in the running for an award.

Toy makers can submit their entries from 23rd March – 8th May 2020. Winners will be announced in September. Full category details and entry requirements can be found at


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