Toy Retailer of the Year 2018 – by category (Part 2)

Published on: 15th January 2019

The second installment in our week-long series focuses on the 2018 nominees for Specialist Multiple Toy Retailer of the Year (30 stores or more).

The British Toy & Hobby Association has announced the finalists for the Toy Retailer of the Year Awards 2018. In the category Specialist Multiple Toy Retailer of the Year (30 stores or more), the nominees are as follows:

The Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire, by Gary and Catherine Grant, and is today the largest family-owned toy retailer in the UK with 158 stores. Recognised for its charitable giving, each year The Entertainer tithes 10% of its net annual profit to charity. It’s also an active member of Pennies, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the till when paying by card. In addition, 49% of its employees give to charity through the Payroll Giving scheme and over £750,000 has now been raised through the scheme since it was launched seven years ago.


As the fastest growing toy retailer in the UK and Ireland, Smyths Toys Superstores is a primary example of how a top toy company maintains a high level of customer satisfaction and loyalty, while simultaneously creating an outstanding shopping environment. With 116 stores now open and more scheduled to open in 2019, Smyths Toys Superstores is now available throughout the UK & Ireland, offering products sourced from all over the world at competitive prices. From educational toys for all ages to the latest robots and drones, plus the latest collectibles, bikes and scooters, and outdoor and baby products, Smyths Toys Superstores aims to go above and beyond to offer the widest range possible.

The winners of the prestigious Toy Retailer Awards will be announced at the annual Toy Industry Awards held at Olympia, London on Tuesday 22nd January 2019. The gala event, which takes place on the first evening of Toy Fair, is organised by the BTHA with the Toy Retailers Association (TRA), which will also present the Toy and Supplier Awards 2018 on the same evening.


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