Cyclone Idai was one of the worst tropical cyclones on record, killing over 1,000 people and leaving many more thousands homeless. 

Following the devastating cyclone that hit South East Africa in March, The Toy Trust Committee has agreed to donate up to £10,000 on behalf of the UK toy industry to charitable relief efforts to help in the region.

Christian Aid, Samaritan’s Purse and Shelter Box will each receive £3,325 from the Toy Trust, which will go towards providing vital emergency supplies and shelter tents to those that are worst affected.

As part of its overall mission statement, the Toy Trust aims to provide emergency aid in crises involving children and their families. Through the relief work of Christian Aid, Samaritan’s Purse and Shelter Box in the African countries affected, the Toy Trust’s donation will go on to help children and their families who need it most.