Toy World readers invited to join European Toys & Games leaders for Deauville’s Preshow Noël

Published on: 12th October 2021

The French trade fair offers buyers and retailers five days of business networking, product showcases, after-show events and more.

Preshow Noël Toys & Games, the leading European Toys & Games event for the Christmas 2022 period, offers one of the best opportunities for buyers and retailers to preview trends, first-look samples, new products, flagship ranges and must-have toys and games for next year's festive season.

For the past 17 years, more than 300 key buyers - 100% of the major French retailers included - and over 100 suppliers from the Toys & Games industry have chosen to work on their next Christmas product listings at the Preshow Noël in Deauville, France.

One of the most major trade events of 2021, Preshow Noël offers attendees the chance to connect with a raft of international suppliers, gathered together under one roof to present the biggest choice of toy & games on the market: action figures, arts & crafts, buildings sets, dolls, games & puzzles, infant, toddler and pre-school toys, youth electronics, outdoor & sports, plush, vehicles, explorative toys and much more.

The five-day in-person event boasts a unique concept: pre-arranged business meetings, held in comfortable private showrooms, take place between toy & game suppliers and the totality of the French distribution network, as well as a selection of top European buyers and distributors including decision-makers, buyers from specialised and generalist distributors, eCommerce specialists, and multiple specialists.

Looking for French and European toys & games brands? Preshow Noël attendees can discover for themselves products and prototypes never showcased to the trade before.

More than 100 suppliers are showcasing their ranges at Preshow Noël 2021, of which over 30 are leaders in the space (according to the NPD TOP 50 manufacturers ranking). Exhibitors include:

  • Goliath Group
  • Clementoni
  • Juratoys
  • Bandai
  • Funko
  • IMC Toys
  • Buki Toys
  • Diset
  • Universal Hobbies
  • Vulli
  • Injusa
  • Schleich
  • Gigamic Games
  • Moose Toys
  • Tomy
  • Sentosphere
  • Canal Toys
  • MGM
  • JBM
  • MegaBleu
  • Blackrock Games
  • Doudou
  • Mondo Motors
  • Chicco
  • May Cheong
  • Lunii
  • Jeujura
  • Vilac
  • Theo Klein
  • and others

The full list of exhibitors can be found here.

New features at this year's event include:

The International Buyer Programme

This year, for the first time, Preshow Noël has set up an International Buyer Programme exclusively dedicated to top buyers from key European toys & games retail chains in the UK, Spain, Belgium, Germany, Netherlands and Italy. This dedicated programme offers qualifying buyers a number of perks:

  • Full access to the event from 22nd-26th November at both exhibition sites (Royal Hotel and the CID)
  • Accommodation (two nights in a hotel)*
  • Access to the Preshow opening cocktail night (Monday 22nd November, starting from 8.15pm)
  • Complimentary breakfasts, lunches and coffee break refreshments during their stay

*subject to conditions. Exclusively reserved to decision makers from key toys & games retail chains. The invited retailers must be part of their country’s Top 10 and from the UK, Belgium, Germany, Italy, Spain or the Netherlands.

Those wishing to join the International Buyer Programme or check their eligibility should contact Emilie Ragoin: +33 (0)6 99 59 67 10 /

The Preshow Noël Game Bar

The Game Bar, conveniently located in the Lobby of the Royal Barrière Hotel on Tuesday 23rd, Wednesday 24th and Thursday 25th November from 6pm-8pm, is a must-visit for buyers. These early evening events will allow show visitors to play games with suppliers. A fun and lively atmosphere is expected each night.

Revamped opening evening

Preshow Noël has redesigned its popular cocktail party to ensure all buyers and suppliers can enjoy a festive introduction. Surprises are guaranteed on Monday, November 22nd, starting from 8:15 pm, thanks to a collaboration with Preshow Noël's partner, The Walt Disney Company France.

Digital platform

A new digital platform, launching this month, has been designed to allow attendees to further prepare for Christmas 2022 by meeting all the toys & games suppliers due to showcase their ranges at Preshow Noël and discover their products online.

To find out more, visit the Preshow Noël website. To register for the event, click here.


Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year

Exclusive: Rubies all dressed up

Spin Master Entertainment announces new global distribution deals for animations

Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK