Toynamics celebrates success of Nanoblock licensing

Published on: 25th October 2022

Toynamics has seen Nanoblock go from strength to strength in the UK, thanks largely to its successful licensing programme for the brand.

The world’s smallest micro-sized building block (4mm x 4mm x 5mm) lets children and kidults aged 12+ construct amazingly detailed and realistic three-dimensional creations, which are fun to build, display and collect. The range has a clever selection of themed pieces, for an ever-expanding Nanoverse, offering open-ended longevity of play – an increasingly important selling point for savvy shoppers seeking toys that will stand the test of time whilst offering hours of fun and creativity.

Of the three Nanoblock product categories – Mini Collection, Sights to See and Licensed – the most popular in the UK is Licensed. Within the huge range of Nanoblock licences, Pokémon and Sonic the Hedgehog are two of the best-selling, with all models featuring unique details, such as the accurate facial features on each of the Pokémon characters and flaming tail design on Charmander and Charizard.

The Nanoblock Pokémon collection offers fans more than 20 different characters to collect, including Pikachu, Charizard and Bulbasaur. Meanwhile, Sonic the Hedgehog fans can battle the evil Dr Eggaman with the six Sonic the Hedgehog and Friends Nanoblock sets. There are also six Crash Bandicoot characters to collect, including the 210-piece Dr N Gin.

David Allan, MD at Toynamics UK & Ireland, said: “Nanoblock is continuing to exceed expectations for our brand portfolio, and the licensed collection in particular has been hugely popular. Consumer demand for Pokémon themed toys remains strong, and with so many character sets to collect, the range is continuing to add significantly to our sales growth. We continue to support retailers with consumer campaigns, including a reader competition we recently published in the official Pokémon Magazine.”

To support the range, Toynamics offers retailers POS display solutions for the Pokémon packs. Retailers can also have access to graphic packs and free stock for competitions on their social platforms.


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