Toys R Us UK makes first senior hire with Mike Coogan

Published on: 13th December 2021

As Marketing and eCommerce director, Mike will assist Toys R Us and Babies R Us to establish operations in the UK. 

Mike Coogan has joined the retailer in the role of Marketing and eCommerce director.

Louis Mitton, CEO and MD, Toys R Us Australia, told Toy World: “I’m very excited to welcome Mike Coogan as our first UK senior appointment to the position of Marketing and eCommerce director. With experience of 27 years within the former Toys R Us UK operation, Mike holds an intimate understanding of the Toys R Us and Babies R Us brands within the UK toy and baby retail context.”

Also bringing with him experience of working for Argos, in his new role, Mike will oversee development and management of the eCommerce and marketing teams. His extensive retail expertise spans e-fulfilment, web development, call centre operations and digital marketing.

His previous experience with the company means that he is well versed in both the Toys R Us and Babies R Us brands, and also has a track record for driving growth and maximising return on investment.

Mike has started the role today, Monday 13th December. Meanwhile, the search for the wider Toys R Us UK team is underway, as reported by Toy World last month.

Louis added: “The year ahead for Toys R Us and Babies R Us brands globally is very exciting. At Toys R Us UK, we’re searching for senior management, planners, customer support, marketing/content generation, web development and other positions.” Interested parties can find out more here.

Meanwhile, potentail freight, logistics, 3PL, toy and baby vendor partners should use this link.

Response to an earlier link inviting vendors to register interest in becoming a supplier to the new Toys R Us UK business has been strong. A week after the link was first posted in the Friday Blog, Louis confirmed: “The response from suppliers has been amazing. We’ve had contact from around 400 companies and a little under 300 have registered their interest thus far – including toy, baby, 3PL and a number of other services.”

Louis concluded: “Congratulations Mike, and welcome (back) to the Toys R Us family.”


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