The successful toy retail chain will be taking over the former site of WHSmith at Intu Merry Hill, Dudley.
Toytown is poised to open the next store in its ongoing programme of expansion, with Toytown Merry Hill, the retailer’s largest destination yet, ready to welcome eager shoppers from 28th May.
Alan Simpson, Toytown MD, told Toy World that Intu Merry Hill is a ‘massive, really busy centre’, meaning footfall should be high on its opening Bank Holiday weekend. Located next to Primark – a store that has seen record numbers of shoppers through its doors since lockdown restrictions on retail were eased – the team is expecting a high level of exposure. As well as its usual offering of all the latest toys and games from leading suppliers, Toytown Merry Hill will also boast a Babyworld nursery department, which will be fully stocked with car seats, nursery furniture, prams and more.
A Facebook page has been set up to promote the new store, while customers can also take part in a competition to win a £50 voucher to spend when they visit.
When asked how his business has been faring since his other stores reopened, Alan commented: “We eventually had all stores back trading on Friday when NI stores reopened. It was an absolutely mega weekend. The Bank Holiday weekend and payday helped, but our sales were nevertheless extremely pleasing. I am very positive for the next few months. Footfall will certainly level off as it becomes ‘the norm’ to have stores open again; I just hope that a level of common sense prevails to stave off a repeat of the last few months. It certainly feels great to be back doing what we do best!”