LICENSING NEWS

Transformers Converting Optimus Prime RC unveiled by Jada Toys

Published on: 11th July 2022

The announcement marks the newest addition to Transformers the product line resulting from the licensing partnership between Hasbro and Jada Toys.  

Transformers Converting Optimus Prime RCJada Toys, a leading manufacturer of premium collectibles, announces the launch of the interactive Transformers Converting Optimus Prime RC.

This innovative new item will give collectors the opportunity to experience Optimus Prime’s conversion from robot to vehicle and back again with just the push of a button. The RC moves forward and backward, and spins in both robot and vehicle mode. Fans of all ages can relive nostalgic Transformers childhood memories when this iconic Autobot leader comes to life right before their eyes complete with intricate details – including fully functioning lights, sounds and motors – and the iconic phrases said by Optimus Prime himself.

“We are thrilled to further extend our relationship with Hasbro to bring this innovative product to life.” says Bill Simons, CEO of Jada Toys. “Collectors can expect a special nostalgic experience from this RC that brings the widely loved Optimus Prime character to life. Seeing the change from robot to vehicle right before your eyes feels like taking a trip back in time, to experience that same joy from childhood as an adult.”

Jada Toys is distributed in the UK by Simba Smoby Toys UK. For more information about the range, contact the team on 01620 674 778 or sales@simbasmoby.com.

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