NEWS

Vivid launches Power Pux

Published on: 15th January 2020

Series Two and a limited edition Euro’s range will be available for spring/summer 2020.

Vivid has kicked off 2020 with the unveiling of its new action collectible Power Pux. With over 50 discs to collect in the first series, kids can train themselves to become Power Pux masters. They can collect, trade and win their favourite Pux to have the chance at achieving the ultimate accolade.

The range starts at RRP £2.99 with a blind bag of Pux and launcher, and offers a higher price point with the Challenge Pack RRP £9.99, with a spring loaded launcher, Pux cups and discs, including a super rare disc. To help drive the collectible value of the range, Series Two and a limited edition Euro’s range will also be available for spring/summer.

“We’re delighted by the retailer support and distribution for Pux for spring/summer 20,” said Tom Bennie, marketing manager for Vivid. “Goliath spent a long time in research and development honing the range and kid testing it to come up with the ultimate new craze collectible. The marketing support is truly 360, with in-store sampling, magazine covermounts, FSDUs, TV advertising and a TV sponsorship programme working with Pop TV. We have also partnered with KidsKnowBest to come up with an engaging digital content plan across YouTube, working with a host of creators who will post their ultimate Pux challenges to keep followers hooked.”

RECENT ARTICLES

Friday Blog

I couldn’t have put it better myself…it’s the Friday Blog!

New My Fairy Garden play sets launch with biggest campaign to date

Exclusive: Sambro details Ethical and Sustainability remit

Tandem Group appoints new director of Digital & Marketing

Orchard Toys smashes £10k fundraising target for hospice charity

Licensing U programme reimagined for 2022

CEO Andre Javes departs Toys R Us Asia

Roblox sues WowWee over new doll range My Avastars

Playmobil launches its first sustainable product range, Wiltopia

Exclusive: A look ahead with Mattel