NEWS

Vivid launches Power Pux

Published on: 15th January 2020

Series Two and a limited edition Euro’s range will be available for spring/summer 2020.

Vivid has kicked off 2020 with the unveiling of its new action collectible Power Pux. With over 50 discs to collect in the first series, kids can train themselves to become Power Pux masters. They can collect, trade and win their favourite Pux to have the chance at achieving the ultimate accolade.

The range starts at RRP £2.99 with a blind bag of Pux and launcher, and offers a higher price point with the Challenge Pack RRP £9.99, with a spring loaded launcher, Pux cups and discs, including a super rare disc. To help drive the collectible value of the range, Series Two and a limited edition Euro’s range will also be available for spring/summer.

“We’re delighted by the retailer support and distribution for Pux for spring/summer 20,” said Tom Bennie, marketing manager for Vivid. “Goliath spent a long time in research and development honing the range and kid testing it to come up with the ultimate new craze collectible. The marketing support is truly 360, with in-store sampling, magazine covermounts, FSDUs, TV advertising and a TV sponsorship programme working with Pop TV. We have also partnered with KidsKnowBest to come up with an engaging digital content plan across YouTube, working with a host of creators who will post their ultimate Pux challenges to keep followers hooked.”

RECENT ARTICLES

BTHA reassures industry on Toy Fair safety

Black Friday – the verdict

Mask wearing reintroduced to retail in England today

Lego unveils exceptionally strong first-half results

Aardman Christmas idents for BBC One support new film release

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign