Rainbow Designs’ new Bear Hunt range, inspired by the literary classic, is set to encourage youngsters to learn through play.  

The classic storybook, We’re Going on a Bear Hunt, has been entertaining children for over 30 years and now a fun and entertaining collection of soft and wooden toys is available from Rainbow Designs, The Home of Classic Characters.

The adorable new range includes a super soft and cuddly and ‘not so grizzly’ Bear toy and a delightful Wooden Shape Puzzle featuring the Bear, Rufus the dog and illustrated with paw prints and the wonderful Bear Hunt sayings, including ‘splash, splosh’ and ‘squelch, squerch’. Further new additions to the range will follow later in the year, enabling children to create their own Bear Hunt adventures.

Anthony Temple, managing director of Rainbow Designs is excited to see this adored classic character join the Rainbow family, and commented: “We’re Going on a Bear Hunt is the perfect fit with our portfolio of prestigious and nurtured children’s brands and it is exciting to be kicking off Rainbow’s milestone 50th Anniversary year with the launch of such a joyful and iconic character range.”

Pindy O’Brien, Licensing and Retail development director (UK & Europe) for Walker Book added: “We are thrilled to have Rainbow Designs launching toys for our classic tale. The softness of the company’s plush and the high quality of its products delivers everything we’d want from our toy range. We are excited to have them on board as our EMEA partner.”

Rainbow Designs is inviting retailers to enjoy one-to-one virtual showcase meetings and view its brand collections. Existing customers should contact their sales rep directly, while new customers can email the sales office on sales@rainbowdesigns.co.uk, to set up a meeting.