Companies have teamed up on a new line of creative plush toys and activities based on the arts and crafts brand.
The agreement grants Wicked Cool Toys the rights to create a line of colour-on plush that features Crayola washable markers, paints and more for a no-mess activity that can be enjoyed over and over again. In addition, Wicked Cool Toys plans to develop a line of pixelated art puzzles and creative activities using slow rise foam.
Wicked expects to launch its Colour ‘N Plush product line for autumn 2018, with the pixelated art puzzles and slow rise foam lines coming for 2019.
Jeremy Padawer, co-president of Wicked Cool Toys, commented: “We are thrilled to partner with Crayola to bring high-quality, and fun art activity toys that we believe both children and parents will love.”
Michael Rinzler, co-president of Wicked Cool Toys, added: “We continue to align with the most incredible and trusted classic brands, and are incredibly proud to add Crayola products to our portfolio.”
Warren Schorr, vice president of business development & global licensing of Crayola, commented: “We’re excited to work closely with Wicked Cool Toys. Their creativity and innovative approach to toys will provide a colourful, fun new way for kids to experience our iconic brand.”