Wilton Bradley and YoYo Factory bring YoYo World Champions to Toy Fair

Published on: 22nd January 2019

Performing on stand E89 throughout the show.

World Champions Shu Takada and Evan Nagao, who are also brand ambassadors, will be featured on Blue Peter and This Morning. They also took part in a hugely popular instore demo in Westfield White City for The Entertainer on Saturday 19th January.

In 1998 and again in 2010, nearly 4m yoyos were sold in the UK – one for every three children in the UK.

Simon Hampton, head of sales and marketing at Wilton Bradley, commented: “Yoyo crazes tend to come around in regular cycles, and we’re seeing some early signs for the craze making a comeback this year, with sales and demand starting to increase to levels not seen for many years.”

Hans Van Dan Elzen or ‘YoHans’ as he became known, was a driving force behind the massive yo-yo craze twenty years ago with numerous TV appearances and live tours. In 2003, Hans launched YoYo Factory (distributed by Wilton Bradley), a yoyo brand with a focus on creating unique patented technology to make playing with a yoyo a more enjoyable experience for beginners and world champions alike.

Hans will be showing off his skills at the Wilton Bradley stand (E89) at London Toy Fair 2019, joining the YoYo Factory team including  Shu Takada and Evan Nagao, who will be on stage to demonstrate the range and challenge visitors to perform tricks.


Friday Blog

On a positive note…it’s the Friday Blog!

Rainbow High welcomes six new dolls

More new roles added to Toy World’s recruitment section

Zombie Kittens wins Best Variant award at UK Games Expo

Obituary: Bob Simpson

Consumers urged to ‘shop small’ for Independents’ Day Weekend

Mighty Jaxx showcases collectibles at Silverstone F1

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games