Winning Moves colleagues prepare for Welsh 3 Peaks challenge in memory of Alana Duncan

Published on: 23rd August 2022

An intrepid team of eight Winning Moves women is raising money for Sarcoma UK by undertaking the Welsh 3 Peaks challenge in memory of Alana, who died last year aged just 32.

Welsh 3 Peaks

Alana Duncan (third from the right, in the denim skirt) with her friends and colleagues from Winning Moves, who will soon be undertaking the Welsh 3 Peaks challenge in her memory.

A team of eight colleagues from games specialist Winning Moves is officially counting down the days till it embarks on the challenge of a lifetime – the Welsh 3 Peaks – in memory of Alana Duncan.

Claire Simon, Global Marketing manager at Winning Moves and a friend of Alana, told Toy World: “Last year, everyone at Winning Moves lost a wonderful colleague and friend too soon. Alana Duncan, who was a project manager at Winning Moves for over seven years, was diagnosed with Sarcoma, a rare and aggressive form of cancer. She put up the biggest fight, but sadly lost her life nine months later at the age of just 32.

Alana was such a massive part of Winning Moves (and the industry) and she will forever be remembered for her love for life, her hardworking nature and her iconic, cheeky laugh. Alana brightened up everyone’s days with her positive attitude and kindness to all. She was always the first on the dancefloor at any event and brought fun to every situation. Everyone at Winning Moves has felt the loss in some way or another.”

The eight women taking on the Welsh 3 Peaks challenge are raising money for Sarcoma UK. The challenge involves climbing three mountains in just 24 hours, including a 2.30am start, setting off in the dark with head torches, to reach the peak of Snowdon for sunrise.

Sarcoma UK funds vital research, offers support for anyone affected by sarcoma cancer and campaigns for better treatments. Sarcoma is a type of cancer that develops in the bone and soft tissue. It is difficult to diagnose and one of the hardest to treat. The eight women hope to raise more than £5,000 for the charity.

“We’d love it if we could raise even more than our target,” Claire added. “It would be so nice to know we’re helping Sarcoma UK make further progress in its research, so fewer loved ones have to go through losing someone to this awful disease. Thank you for all your support from myself, Ellie, Amy, Kelly, Rach, Jenny, Nicky and Karen.”

Readers wishing to donate to the team’s Welsh 3 Peaks challenge can do so here.


The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024

Hunter Price partners with Universal for new Gabby’s Dollhouse range

Mattel partners with Rollic to launch new Barbie mobile game

Thomas & Friends: All Engines Go returns for Season 27

Spot optioned for TV by Guru Studio

Moonbug Channel to launch on Allente