NEWS

World Alive S.L. launches new Soul Mates brand

Published on: 20th December 2019

The initial offering includes child sized eco yoga mats and storytelling plush pillows with nature themed characters.

In 2020 World Alive S.L., the creators of Aqua Dragons’, will be entering into a new territory with the launch of a new eco-lifestyle brand, Soul Mates.

Soul Mates mission is to help ameliorate the effects of inactivity and overuse of screens with yoga and mindfulness. The company aims to tap into the international wellness trend towards yoga and mindfulness by adapting the traditional practise into fun toys and playthings for kids aged three and above.

The initial offering includes child sized Eco yoga mats and storytelling plush pillows with nature themed characters; Sun, Moon, Cloud, Wave, and Earth. The yoga play-mats have animal and nature themed poses embossed on-top. The Soul Mates Mindfulness Storytelling Pillows see the characters tell a whimsical two minute story and include short mindfulness exercises. Kids simply squeeze the pillow to hear the story.

Amy Holden, founder, product innovator and developer of Soul Mates, said: “This project is the culmination of many years of study in perinatal psychology, child development, and mindfulness. I was motivated by my own motherhood, and my personal practise in yoga. I actively searched for, but was unable to find yoga and mindfulness products or simple at home programmes that were fun, easy and adapted to children, for my own kids. So, I felt compelled to develop a fun, flexible and easy program that does not require reading, videos, classes or teachers. Children can play whilst they get great benefits for their physical and mental health, not to mention that their parents and friends can join in to play too. Our goal was to create something to play that is fun and healthy for kids to play by themselves, with family or in a group that is caring for the environment too, and I believe we have successfully done that.”

All Soul Mates branded products are made ecologically, and include materials like organic plush, recycled fillers, 100% biodegradable bio-plastics and recycled packaging.

The launch will be supported by a communication campaign including influencers. This is a cross category brand spanning girls, sports, fitness, outdoor, games, plush and impulse, with more developments to come in 2021.

The full initial line of Soul Mates will be on show at Spielwarenmesse in Hall 10, stand H03.

World Alive is actively looking for distribution partners and would be happy to speak with interested parties. Please contact amy@world-alive.net for more information.

RECENT ARTICLES

The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel

Moose celebrates five wins at Australian Toy Awards

Spin Master announces Q4 and full year 2020 results

Sambro International appoints Paul Blackaby as new CEO

Chancellor unveils £5bn fund to help high street recovery

Dino Ranch signed up by Disney+