Organised by Spielwarenmesse India, this year’s event will feature a new Creative Arena for visitors. 

The seventh edition of Kids India will be taking place in Mumbai from 26th to 28th September 2019. This trade fair is considered a major event for the Indian toy sector and the international market. Special areas such as Back to School, TrendingNow and Sports Arena will shine a light on dedicated themes, while the Creative Arena – a new feature for this year’s fair – invites visitors to dip into creative crafts.

Kids India expects to welcome around 140 Indian exhibitors. The spectrum of products is tailored to different target groups – be it in terms of quality, design, national regulations or safety requirements – making the trade fair a must-attend event for buyers interested in Indian manufacturers. In addition, companies from Germany, Hungary, Malaysia, Poland and the PR of China will be presenting their portfolios at the World of Toys by Spielwarenmesse eG Pavilion.

Organiser Spielwarenmesse India, owned by Spielwarenmesse eG, confers a leading role on innovations, trends and topics of current interest to the industry. Important features include special areas such as the Sports Arena, a platform for testing and trying out sports and outdoor products, and the TrendingNow Pavilion, presenting the trend products of the year. The Back to School Pavilion features companies offering school and stationery supplies. In 2019, this special area will receive a new activity zone, which will focus mainly on the school sector. The new Creative Arena will provide participants with a platform for creative activities, directed by a variety of experts and giving toy retailers new ideas for expanding their business.

Katharina Janotta, managing director of Spielwarenmesse India, commented: “Creative products and items for school are universal as they kindle interest both among children and parents. By introducing the Creative Arena, we want to show that this segment is relevant for all retailers stocking toys.”