Moose Toys signed to distribute Scruff-a-Luvs, while Zuru will distribute Tube Superstar.

Worlds Apart has secured US distribution with Moose Toys on its brand new feature plush line for 2018. Scruff-a-Luvs is a new range of six plush characters, based on the heart warming videos of homeless scruffy pets being adopted, cared for and brought back to full health and happiness. When kids adopt their pet, it arrives as a sad ball of matted fur, but once they wash, dry and groom their Scruff-a-Luv, they reveal its inner beauty and whether its a dog, cat or rabbit.

Worlds Apart is partnering with Moose Toys to distribute its new range for launch in North America and Australia in 2018. The Scruff-a-Luvs range will launch worldwide with future brand extensions planned for 2019 and beyond. A fully integrated marketing campaign will run across all markets in autumn/winter 2018.

Worlds Apart has also enlisted Zuru to distribute its new toy line, Tube Superstar, in the US. Tube Superstar lets kids role-play being a YouTuber. The product features a QR code microphone that enables kids to apply editing effects live as you go. The exclusive, child-safe app (created by Worlds Apart) features three different video modes inspired by the most popular YouTube video themes, with over 50 different filters and effects, including facial recognition, animation, stickers and sound effects.

Zuru will be leading distribution of Tube Superstar in North America, Australia and New Zealand, launching with a 360 marketing campaign to include TV, digital and influencer campaigns from June.