WORLD NEWS

World of Toys Pavilion to feature at Hong Kong Toys & Games Fair

Published on: 25th May 2018

Hong Kong Trade fair takes place from 7th to 10th January 2019, with registration now open for the Pavilion.

Companies with an international focus can exhibit both easily and conveniently at the Hong Kong Toys & Games Fair at the Hong Kong Convention and Exhibition Centre.

At the next show, which runs from 7th to 10th January 2019, Spielwarenmesse is once again organising an International Pavilion as part of its World of Toys scheme. The international fair programme, featuring at selected trade fairs, helps companies to position themselves on important global markets, including the Asia-Pacific region, Russia, India and the Middle East, and to present their products in an international arena. Participating companies receive support both during the planning phase and at the event, benefitting from a wide range of services from stand construction to marketing. They are also assigned their own personal contact, enabling them to focus all their attention on the business aspects of the fair, and on forging new and lasting contacts.

In 2018, the World of Toys Pavilion was organised for the tenth time at one of the most prolific toy fairs in Asia, and proved to be a resounding success. Featuring 29 exhibitors from 13 countries, the roughly 500m² area was fully booked. The international fair programme World of Toys offers companies an all-round package right from the outset, and exhibitors see the professional support they receive as a central factor in their success at the fair. The extensive services include a complete exhibition stand with basic furnishings, a selection of service partners together with recommendations, announcements in the media published by the event organiser, as well as marketing promotions in key trade publications.

Since its debut in 2009, the International Pavilion has seen steady growth and has gained in significance. Thanks to the high-exposure and attractive location of the World of Toys Pavilion in the trade fair’s entrance hall, visitors are guaranteed to find their way straight to the stands. Bookings for the International Pavilion 2019 are now open until 31st August 2018 (inclusive).

Further information and booking forms for the World of Toys Pavilion at the Hong Kong Toys & Games Fair can be found here.

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