Wow! Stuff reveals Wizarding World Invisibility Cloak

Published on: 15th February 2019

Set to hit stores this summer, the innovative product will allow Harry Potter fans to recreate their favourite scenes at home. 

A still from Harry Potter and the Philosopher’s Stone (Warner Bros.), showing how the Invisibility Cloak appeared in the movie.

Wow! Stuff, in partnership with Warner Bros. Consumer Products, has announced an all-new Wizarding World-inspired garment. The new Invisibility Cloak Illusion Costume is based upon the iconic cloak from the Harry Potter film-franchise, and, through the clever application of technology, is capable of making it look like anyone or anything has disappeared right before your eyes.

Available from July 1st, the cloak allows fans of the Boy Who Lived to use their imaginations as they recreate iconic scenes from the movies.

To start enjoying the Invisibility Cloak Illusion Costume, users aged eight and above need to download the free Wow! Stuff app, choose the Invisibility Cloak section within the app, and enter the unique code that comes with the magical garment. The Cloak uses Wow! Stuff’s Meta-Chrome Green Screen technology (patent applied for).

The Invisibility Cloak Illusion Costume will also be available in a Deluxe Version at launch with an MSRP of $69.99 (~£55). The Deluxe Cloak features authentic patterning as seen in the films and a green silk style interior. It also includes a tabletop tripod to support a smartphone (not included) and full instructions for downloading and using the Wow! Stuff app.

Those heading to the New York Toy Fair can see the cloak in action between the 16th-19th February at the Wow! Stuff booth.


Hasbro reports third quarter results

Tomy and Drumond Park invest in Sky partnership

Amazon UK launches Black Friday deals a month early

Stephens & George: printed catalogue like putting shop window into customers’ hands

Opportunity for UK companies to join HKTDC Autumn Sourcing Week online

Retailers call for “pandemic clauses” to cut rent payments

Inside Out Toys adds ReCycleMe brand to portfolio

Potential change of date for Nuremberg Toy Fair in 2022

Toytown opens new 5,500 square foot Uxbridge store

Get involved in the December issue of Toy World