NEWS

Wow! Stuff unveils aggressive Nano Pods growth strategy

Published on: 11th March 2024

Even more licences and a slashed RRP are setting Wow! Stuff’s Nano Pods collection up for a strong 2024, as consumer spending remains squeezed.  

Nano PodsWow! Stuff has announced the launch of an even bigger line up of its Nano Pod kids and kidult ‘connectable collectibles’ along with a dramatically reduced new RRP of just £2.99.

Wow! Stuff’s general sales manager, Tony White, commented: “Our ‘connectable collectable’, Nano Pods feature a broader range of fan favourite superheroes and iconic character brands than ever before. As volume goes up, our pricing has come down. Many foil bagged collectibles are typically around the £5.00/$5.00 retail price point and vying for shelf space in a crowded market. We’ve created a really beautiful new foil bag blind pack and a new CDU dispenser that holds 24 pieces. At just £2.99, they’re nearly half what the 2023 typical retail prices were and will grow our share of the licensed character figure collectibles category.”

Each hexagonal Nano Pod contains a miniature character figure and features a satisfyingly tactile slot-together display pod. As consumers collect top tier brands including Marvel, Disney, Wizarding World, TMNT and Wednesday, they simply connect each character together to build any pattern they like: they can write their own name in Nanos or the name of their favourite characters, or build the outline of a figure and display it on their wall or shelf. Tony adds: “No longer will kids’ and kidults’ collectible toys have to gather dust in drawers.”

For all sales enquiries, contact tony.white@wowstuff.com

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