Sunny Walia appointed head of global trade marketing, responsible for the company’s in-store marketing programmes.

Following several years of substantial growth, Wow! Stuff continues to take on more key staff as it expands its operations in the USA, Europe and Asia Pacific.

Sunny Walia has joined the company as head of global trade marketing and will be responsible for the execution of Wow! Stuff’s in-store marketing programmes, including video screen deployment and other activities that bring Wow! Stuff’s innovative products to life in store.

Bringing with her a wealth of experience, Sunny joins Wow! Stuff from Tesco, where she held senior global roles in general merchandise and beauty. Prior to Tesco, Sunny has worked for both international and UK based retailers.

CEO Richard North commented, “Sunny is an exceptional talent, and an exceptional human being. She fits with our ethos and the company strapline: ‘bringing great brands to life’ in innovative and exciting new ways. As our sales per square foot at retail continue to climb, Sunny will take up our new in-store marketing and experiential activities, working closely with Wow! Stuff’s retail partners”.