Kevin has joined the Xplore Distribution team as National Account manager for the toy division, as the company continues to expand its presence in the toy market.

Kevin Griffiths brings with him a wealth of experience within the industry working for the likes of Funko and Ickle Bubba. He is keen to meet with both previous and new contacts during toy fair season, to showcase some of the products he will be managing.

The recently launched Xplore Distribution has already secured a range of top retail partners and signed exclusive distribution deals with international toy companies for the various markets that include the UK and Ireland.

The company was set up by experienced industry stalwart Ravi Mashru, and his team Pritesh Davé and Katrina Daley, and is working on introducing a number of international brands to the UK market where the team has signed multiple exclusive deals.

Ravi commented: “We are delighted to welcome Kevin to the team, and are sure he will fit in well and be a great asset to the company as we continue to build our innovative distribution business.”

One of these is with My Arcade to launch its retro arcade machines in spring/summer 2024, and the company will also be representing Kids Licensing – a stationery, tech, pocket money and back-to-school business based in Spain.

Last month, EXG Pro announced that it was broadening its reach across the UK&I market by partnering with Xplore from 2024, to support and distribute to more retail outlets. This followed a deal signed with Comansi to distribute its extensive range of figurine collections including Peppa Pig, Naruto, Sonic, My Little Pony and Hello Kitty.

You can find out more about the company here.