LICENSING NEWS

YuMe Toys reveals new collaborations at Spielwarenmesse

Published on: 29th January 2024

YuMe Toys is set for 2024 with a range of new releases in collaboration with the some of the hottest entertainment franchises.

Always bringing originality and inspiration to play for all ages, YuMe Toys has introduced a host of new ranges for 2024. Among a long list of lines to be released throughout the year, below are a few key highlights in collaboration with the some of the hottest entertainment franchises.

The company says it will bring a ‘treasure trove’ of streaming magic and entertainment into consumers’ homes this autumn with the launch of the Netflix Countdown Gift Box, a celebration of eight of the streaming giant’s fan-favourite titles.

Inside the super-sized deluxe gift box consumers will discover 24 premium items that are synonymous with eight of Netflix’s most beloved titles, among them Stranger Things, Bridgerton, One Piece, Rebel Moon, The Witcher and Outer Banks, all of which, for the first time ever, come together in a single licensed product.

This striking curated gift box, uniquely sound-equipped with Netflix’s unmistakeable ‘Tudum’ three-note melody, which plays every time the box is opened, has been designed to captivate Netflix fans.

Synchronising launches with the highly anticipated Season 2 autumn streaming premier of the global streaming sensation, Squid Game, YuMe Toys has announced a brand-new range of collectibles made up of Squid Game Piggy Bank Mystery capsules, Squid Game Bobble Hero, Squid Game Squish Hero and Squid Game mini DZNR clip-on plush.

There are nine Piggy Bank Mystery Capsules to collect, each featuring a key character and surprise accessories. Once opened, the character is revealed and then the capsule can be resealed and used as a conventional money box with the figurine on top.

Set for an imminent spring 2024 release, YuMe Hero Box is a collectible figurine range, with a fun twist on character designs, which projects the characters’ DNA to the fore. Each Hero Box series is made up of numerous (usually between six and eight) collectibles, meticulously designed to give them a fresh appeal to fans young and old. Hero Box line-ups include fan-favourite characters such as Spider-man, Deadpool, Stitch, Harry Potter, and The Nightmare Before Christmas.

YuMe will be joining Hello Kitty’s 50th-anniversary celebrations. Available from early Spring, YuMe has developed a collectibles range that every Hello Kitty fan will want to join. The new releases include two blind box figurine collections, four ranges of delightful keychains with hand straps, and an assortment of Little Moon Light figurines. These unique collectibles glow at the touch of a button, change colour every few seconds, and are a perfect addition to the Hello Kitty family that will see enthusiasts of the brand falling over their feet to add to their collections.

YuMe Toys will also showcase its own range DZNR – a range of 7.5’-inch design-led, premium quality collectible toys – developed for a number of licensing partners, following on from a successful launch in 2023. Featuring bespoke artwork, style and design, the plush collectibles are a key feature of YuMe’s marketing plans for 2024.

Brand-loving fans can either take their DZNR collectible toy out the stylish packaging or display it as a collectible range that grows over time.

YuMe Toys can be found in Hall 12.0, Stand F-11 at Spielwarenmesse.

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