Zapf Backpack Bonanza purchase incentive launches

Published on: 7th August 2020

Starting in August, the Zapf Backpack Bonanza is set to drive sales of accessories and fashions for Baby Annabell and Baby born.

Zapf Creation has introduced a gift with purchase that will see customers incentivised to purchase accessories and fashions from its Baby born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online will get a free backpack from the same brand. The incentive aims to encourage parents and gift buyers to explore the brands’ expansive accessories and clothing ranges that sit alongside its ever-popular dolls.

While customers cannot mix and match between the two brands, they can purchase any accessory or fashion from either brand to qualify and the backpack itself makes the perfect additional gift, suitable for young children aged three and over and with an RRP of £14.99.

Baby born accessories that are part of the promotion include the new Baby born Baby Care range with the Weather Duck Wardrobe designed to house the many fashions for the Baby born dolls, the new Feeding range with high chair and bouncing chair and the expanded Unicorn range, which also has a number of exciting new additions for the season.

There is an expansive range of Baby Annabell accessories and fashions to choose from, with the popular Lunch Time, Sweet Dreams, Active and Baby Care ranges all included in the promotion, alongside a wide selection of fashions, from single outfits to deluxe sets.

Retailers who are backing the initiative include Smyths Toys Superstores, The Entertainer, Toymaster and Amazon, as well as many independent toy stores throughout the country.

The promotion is running from 1st August to 31st December 2020, and Zapf has set up specific online landing pages for customers to visit to redeem their backpacks.

For additional information on the Zapf Backpack Bonanza promotion, visit and


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