Zuru has announced the launch of the third series in the Zuru Smashers collectible range; Zuru Smashers Dino.

The new collection brings its innovative Smashball in the guise of an all-new smashable Dino egg, housing a selection of mutant, robot, rock-hard fossil dinos and the ultra-rare skull smashers.

Since the first series launched in December 2017, Zuru Smashers has been featured as one of the fastest growing new toy brands in the UK and global figures confirm that over 25m Smashballs have been smashed. There are also thousands of unboxing videos on Youtube amassing over 80m views.

The innovative element to the brand is that each Smashers character is housed inside an iconic Smashball. Kids can only discover which ones they’ve collected by smashing the Smashball open. Once unboxed, children can throw, collect and trade Smashers – as each one has its own Smash Point Value allowing for extended play.

Aimed at both pocket money and birthday money budgets, SKUs include the Zuru Smashers one pack, three pack, eight pack, and larger playset items including the Smash Rex Playset – children can lift his tail to bite down on Smash Eggs, then press down on the egg shell to smash & poop out the Dino Smashers. The playset comes fully equipped with funny SFX and exclusive characters inside.

Series 3 will launch in March 2019 and will be supported by a 360-degree marketing campaign including TV advertising and sponsorship, digital and social amplification, new content created for owned brand channels, plus a robust PR drive.