Zuru encourages families to ‘take back summer’ with campaign and refresh for the Bunch-O-Balloons range.
The Bunch-O-Balloons brand has been rejuvenated for the 2020 summer season. The innovative design allows users to fill and tie 100 water balloons in less than 60 seconds and now sports refreshed packaging and merchandise displays, plus a Terracycle recycling partnership.
The product range consists of balloon packs – including the new Crazy Bunch-O-Balloons, where each Bunch-O-Balloons stem comes with a mix of multi-coloured balloons – water blasters and accessories. With the brand’s focus on getting more children active and playing outdoors, Zuru is implementing a campaign that encourages families to ‘take back summer’ which it will be rolling out across all planned marketing channels.
Last year, Zuru announced its partnership with TerraCycle, one of the world’s recycling leaders for hard-to-recycle waste, for the full Bunch-O-Balloons product range. Part of the company’s green initiative is to improve sustainability and to produce recyclable and reusable products, the partnership is currently operating throughout five of its largest markets: UK, USA, Canada, Australia and New Zealand, with a view to expand the programme across all of its products worldwide.