The announcement will see Craft Buddy’s flagship Crystal Art brand available across all 500 Müller stores and 95 Rofu outlets pre-Christmas.

Following the recent announcement regarding the company’s distribution outlet expansion in the UK, Craft Buddy can confirm a new retail partnership with two of Germany’s biggest toy retailers – Müller Handels & Co.KG and Rofu Kinderland Spielwarenhandels.

Having launched across retailer networks in September, the announcement will see the company’s flagship Crystal Art brand available across all 500 Müller stores and 95 Rofu outlets pre-Christmas.

“In a difficult year for many businesses, it has been great to gain a substantial foothold in the German market with these two new partnerships,” comments Daniel Ward, head of sales at Craft Buddy. “Along with our growing business with Vedes, we are confident 2021 can be even bigger for us. With excellent partners in most key markets globally, we are excited for what the next 12 months will bring.”

Also known as “diamond painting” or “diamond art”, Crystal Art has taken toy and hobby stores by storm on the continent during 2019 and 2020. The collection has captured retail space in mass market retail chains across France, Belgium, Netherlands and now Germany. Following Craft Buddy’s recent online listing in The Range stores in the UK, Crystal Art is also set to see success across mainstream UK retail over the coming months.

Re-orders are already flooding in from German retailer chains, as Crystal Art has made an impression on German children, parents and adult crafters ahead of the key Christmas period.