Smiffys takes on Masha and the Bear licence

Published on: 29th October 2020

In a deal brokered by Lisle Licensing, the acquisition of the Masha and the Bear licence will cover both costume and tableware.

Masha and the Bear

Leading supplier of fancy-dress costumes, wigs, accessories and make up, Smiffys (R H Smith & Sons) has been in business since 1894, and is delighted to announce this latest addition to its ever expanding portfolio.

The popular animated series has become a firm favourite with children across the world thanks to the adventures of Masha and the loveable ex-circus performer bear. Children can now bring the magic of Masha to life with Smiffys officially licensed costumes that will launch at the start of 2021. A collection of Masha and the Bear tableware will also be available soon.

The Masha and the Bear licence will join the recently announced character licensed dress up range based on books by Julia Donaldson and Axel Scheffler. The new range of dress up costumes will include popular characters: The Gruffalo, The Highway Rat, Stick Man, Zog and Room on the Broom.

The Smiffys Masha and the Bear range will be available in the UK, and key European territories including Germany, Spain and Portugal.

For more information,visit the Smiffys website, email or call 0800 590599.


John Lewis predicts top 10 Christmas toys

Hong Kong quarantine to be reduced

Toynamics UK & Ireland invests in Hape team

Exclusive: Konami reveals Yu-Gi-Oh! TCG news

Turkish toy company Sunman Group acquires Romanian toy brand Noriel

Exclusive: KAP Toys adds Fuzzballs as company flourishes

Change of ownership at Jonathan’s Toys

Exclusive: August’s Talking Shop

Funko posts increase in Q2 sales of over 33%

Light Fund announces inaugural Social Walk