The announcement was made by parenting products company Goodbaby International.

Jeffrey Popper, the new CEO of Rollplay.

Jeffrey Popper has been named as chief executive officer of Rollplay, a manufacturer of e-vehicles for children covering more than 40 countries around the globe. Rollplay aims to help encourage safe, independent and active fun for kids.

Jeffrey has more than 14 years experience in executive positions including at Hasbro, where he was the global brand strategy & marketing leader for a number of the company’s global franchise brands including Transformers, My Little Pony, Nerf and Play-Doh. With his extensive experience and strong ties in the industry, Jeffrey is well-suited for setting and executing Rollplay’s strategic direction while maximising business performance.

Martin Pos, CEO of Goodbaby International, said: “I am delighted to announce the appointment of Jeffrey as the chief executive officer of Rollplay. We believe that his ample experience in the industry will bring more new ideas to Rollplay and further strengthen our foothold in the market.”