The Big Toy Rehoming aims to reduce plastic waste by prolonging the life of toys, while helping to ensure every child has the opportunity to play.

Following a successful initiative in June this year, which saw over 6000 toys rehomed, the retailer has partnered with The Salvation Army once again.

As the toy industry explores ways to reduce plastic waste, The Entertainer hopes that the campaign will help by extending the lifecycle of toys. Rehoming toys will also give children and families who may not have the means to experience the latest toys and games the opportunity to enjoy them.

This time, the Rehoming will last just over three weeks; customers are asked to bring unwanted and no longer played with toys to any branch of The Entertainer between 5th – 28th September, to be rehomed via The Salvation Army.

Donations with a valid CE mark on the toy or packaging will be redistributed via The Salvation Army’s network, helping to reduce the amount of plastic ending up in landfill while also supporting the charity. Toys without a valid CE mark on the toy or packaging will be safely recycled, although no soft toys or plush will be accepted.

The Salvation Army was delighted with the success of the June appeal and said it had been overwhelmed by the response and generosity of the public, over just three days.