LICENSING NEWS

Subway Surfers Airtime launches on Snap Games

Published on: 7th October 2019

Snap Games is Snapchat’s real-time multiplayer gaming platform.

Sybo Games has announced the launch of Subway Surfers Airtime, the first franchise extension of the world’s most downloaded endless runner mobile game, exclusively on Snap Games.

Subway Surfers Airtime is a side-scrolling multiplayer racing game that lets up to 10 players surf, slide, grind and glide across a slick 2D cityscape, all in a bid to reach the checkered finish line first. Players can jump into a race instantly with quick play mode or compete in the challenge friends option. Players collect coins with big air, perfect landings, rail grinds and top poll positions, and can unlock up to 14 Subway Surfer characters in a charming new mini-figure style. Subway Surfers Airtime is among the first games available on the Snap Games platform, and lets Snapchatters play with friends in real-time. In Snapchat, just open a Chat or Group Chat with friends, and tap the rocket icon in the Chat Bar to launch Snap Games.

“We’re thrilled to expand the Subway Surfers franchise and partner with Snap Games on this exclusive release,” said Mathias Gredal Nørvig, Sybo Games CEO. “It’s a win-win to work with a like-minded company that is committed to fun and offer our fans on Snapchat an opportunity to extend the SubSurf lifestyle.”

“Snap Games is mobile games made for friends, so it’s exciting that Sybo has developed its first franchise extension of Subway Surfers for our platform,” said Will Wu, head of Snap Games. “We can’t wait to see how our community embraces this new way to connect and play with their friends through the familiar world of Subway Surfers.”

Created by the Danish gaming companies Sybo and Kiloo, Subway Surfers has more than 2.5b downloads to date. Subway Surfers pays tribute to world cultures and diversity, as players explore famous cityscapes, sports parks and museums, as well as each locale’s distinct urban vibe.

The SubSurf consumer brand extends the Subway Surfers lifestyle, offering a variety of consumer products from toys, apparel, accessories, hometex and more, arriving on shelves in 2020.

RECENT ARTICLES

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team

Exclusive: Disney celebrates mighty Star Wars licence

Exclusive: Rick Derr’s Letter From America

Casdon announces partnership with Little City

Konami’s YCSJ Tokyo 2024 sets two Guinness World Records

Rubies partners with Acamar for Bing collection

Moritz Duschl appointed CFO of Simba Dickie Group

The May issue of Toy World is out now