Visitors will be given an extensive insight into the latest international licensing trends and innovations.

The long-term partnership with the International Licensing Industry Merchandisers’ Association (LIMA) provides licensors and licensees with a central point of contact, whilst giving rise to a new presentation format – the LicensePreview.

The LicensePreview at the Spielwarenmesse gives LIMA members the opportunity to invite selected business contacts to view their licences in private rooms offering an exclusive atmosphere. Among them are top studios like CPLG (Paramount Pictures), Fox Consumer Products and NBC Universal.

This marks the continued evolution of the partnership between the Spielwarenmesse and LIMA which was forged in 2017.

In addition, the licensing association is once again returning to its stand in the foyer of Hall 12.0, and LIMA’s head, Charles Riotto, will be holding a presentation at the Toy Business Forum on 31 January at 14.45pm, on the topic of Worldwide Trends in Licensing.

Licensed products are highlighted in the TrendGuide, helping visitors to find their bearings more easily. Trade visitors can find out more about exhibitors with licensing portfolios, their products and locations at www.spielwarenmesse.de/en/licenseguide.