The games, suitable for ios, Android, and Google Play platforms, include AR and virtual reality deals.

Created in partnership with developers Tiny Build, Mamo Games, Maysalward, and the Sega subsidiary Go Games, the games combine free premium game play and relevant, trending themes with the antics of the seven Oddbods characters.

Players will be able to interact with the characters across racing, hide & seek, spot the difference and strategy play. An Oddbods Augmented Reality (AR) colouring app will allow fans to customise their favourite character with their own artistic flair in 3D.

Meanwhile, a Virtual Reality ‘freemium’ game offering a 360 fully immersive viewer experience also joins the progressive portfolio available, on Google Cardboard, Google Daydream and Samsung Gear VR.

Sashim Parmanand, CEO, One Animation, commented: “We are delighted to have partnered with such incredible developers to take Oddbods onto the global mobile and VR stage. The freemium models, easy game play, power ups and multi-player options will mean the brand is even more accessible to our global fanbase.”

The games will roll out globally throughout Q1, Q2 and Q3.