Bob Chapek to head newly-created division which includes consumer products.

Disney will now operate across four segments: the newly created Direct-to-Consumer and International; the combined Parks, Experiences and Consumer Products; Media Networks; and Studio Entertainment.

The corporate restructure has led to several executive promotions. Bob Chapek, chairman, Walt Disney Parks and Resorts, will take on the role of chairman of the new Parks, Experiences and Consumer Products division. His new remit will include responsibility for all of Disney’s consumer products operations globally, as well as Disney stores.

Kevin Mayer, who has served as Disney’s chief strategy officer since 2015, will now serve as chairman of the new Direct-to-Consumer and International business segment, which will operate as a global platform for media, technology and distribution of Disney content produced by Disney’s Studio Entertainment and Media Network Groups.