Companies join Fiesta Crafts and Tomy in committing to produce Good Toys across all of their ranges.

As Good Toy Guide Endorsed Companies, Playmobil and Geomag have at least 80% of their product offering evaluated and approved by the Good Toy Guide testers.

The Good Toy Guide Endorsed Company status shows consumers and retailers alike that companies are producing products across the board which help to develop children’s skills, are easy to use and are fun to play with.

Playmobil has worked extensively with Fundamentally Children in the past, both for product evaluation and accreditation, and partnering for experiential marketing campaigns. Geomag already has its magnetic building blocks in the Good Toy Guide, and is in the process of submitting more for testing.

As part of the Endorsed Company package, the companies will also have products included in the inaugural Good Toy Zone, launching at Under 1 Roof Kids in London on 1st June.

Dr Amanda Gummer, founder and CEO of Fundamentally Children, commented: “We are delighted to welcome Playmobil and Geomag to the scheme. We have been working with both companies for some time now and each consistently produces Good Toys, so it’s great to be able to recognise them as a company too.”