Mattel has announced a range of new deals for its brand portfolio, spanning from sports gear to apparel.

MV Sports is partnering with Hot Wheels in its 50th year to launch a new range for brand enthusiasts, introducing a new range of bikes, scooters and protective gear which will elevate the challenger spirit with a strong iconic brand application. The licensee is also partnering with Barbie, who moves into her 60th year in 2019. The wheeled and outdoor toy range will feature products in the iconic Barbie pink and contemporary brand colours with a vibrant, fresh and modern look.

While Mondo Motors introduces its most comprehensive range to date with the Hot Wheels RC collection to encourage children to embrace their Challenger Spirit, the ethos that encompasses the Hot Wheels brand. The range includes new additions Dragon Fire and Muscle King, which bring lights and sounds to these high-performance vehicles.

With additional excitement around Hot Wheels in its anniversary year, Fashion UK introduces a daywear collection featuring the graphics from the brand, which will be launching in November at a leading fashion retailer.

Mattel will also be partnering with Sambro on a range of Fisher-Price branded dough products. The range will bring arts & crafts alive for the Fisher-Price brand and extend the themes of learning and development through creative play.