Nationwide cinema campaign will run for 11 weeks this Q4. 

The advert for Orchard Toys’ best-selling counting and strategy game Cheeky Monkeys will appear across Kids Clubs and new film releases.

The 30 second ad will be screened ahead of some of the biggest children’s film releases this year, including The Incredibles 2, Wreck it Ralph 2, Spider Man 2, Fantastic Beasts 2, The Grinch and Hotel Transylvania 3.

The cinema placement is part of a strong fully integrated campaign which includes digital, PR and social activity.

Orchard Toys’ marketing manager Ali Brown commented: “The cinema ad is a perfect placement for us to reach our key children and parents audience, which will be incredibly important in the busy Q4.”