Company has announced the appointment of Steve Asbey as Cheatwell’s new head of sales for the UK.

Steve brings significant toy industry experience to the company following his 19 years with Mattel, and, prior to that, his seven years at Waddingtons.

During his career Steve has worked closely with the majority of UK toy retailers and is highly respected by those he has worked with.

Rob Eatwell, Cheatwell’s sales director, commented: “It’s great for us to have Steve on board. He has a passion for games, puzzles and toys and brings a wealth of experience and knowledge.”

Steve added: “It’s a great time to be joining Cheatwell as the company’s plans are so strong. We have many fantastic new lines to introduce in 2019 and joining the company takes me back to where I feel I belong, with a British games company offering quality games and toys.”